We were asked by Scottish Financial Enterprise to design and develop a brand new website to help people getintofinance!
We dove headfirst into creating everything from the website's name to its unique identity and vibrant brand style. Collaborating closely with the brilliant SFE team and Nick Haworth, we designed and developed a new website that's a beacon for everyone—from school leavers to those looking to switch careers—inviting them to jump into the world of finance at getinto.finance.
Choosing the right font.
When selecting the typeface, accessibility took precedence. We aimed for a clean and straightforward font that would be easily readable, whether displayed on a building or as text on a website. We chose the beautiful Manrope.
Complimenting colours.
We chose a colour palette that complements the clean lines of Manrope. The vibrant purple and bold tones reflect the brand and ensure accessibility. They evoke creativity and warmth, making the brand inviting. By balancing brightness and contrast, our colors enhance the design, creating a cohesive identity that stands out.
On to the website.
After weeks of meticulous planning and wireframing, we collaborated closely with the brilliant SFE team to design a website structure that caters to all users, whether they are fresh out of school or looking to change careers.
Building out the templates.
To ensure that the content of the site was as accessible as possible for all users, we meticulously created several innovative page templates, complete with multiple sections and a variety of components designed specifically to cater to the diverse range of content showcased on the website.
Promotional Collateral
Creating a distinctive iconography style and an extensive library of icons is essential for establishing a cohesive visual identity.
With a rich multitude of thoughtfully constructed sections and an abundance of diverse content to gracefully showcase, we recognised the vital need for a comprehensive and visually cohesive icon library to enhance the user experience.
