We were very excited when Packed-Up asked us to combine their four websites into one cohesive online portfolio and store.

So, we enthusiastically dove into the task of deconstructing the existing websites, with the goal of designing a user interface that offered seamless navigation for users, regardless of which section of the website they aimed to explore.

Four smartphones displaying a packaging company's website with sections labeled "Innocent Disposables," "Packed Up," "Packed Up Portfolio Showcase," and "Innovation." The screens show eco-friendly packaging, branding, and product offerings.

Designing the mobile version.

The website needed to be responsive on all screens, so we prioritised seamless functionality across devices. Our team ensured images resize elegantly, menus are intuitive, and buttons are easy to press on tablets, smartphones, or desktops. Designed for flexibility, we created an enjoyable user experience at any size, merging design with functionality for a smooth user journey!

Computer monitor displaying a website homepage for "Packed Up" featuring stacks of branded boxes on a pallet being lifted by a forklift, with text promoting packaging innovation.

Combining the websites into one.

After merging the four websites, we created a user journey that preserves each site's unique essence while functioning as a cohesive group. With playful navigation and distinct visual cues, users can easily explore familiar areas while enjoying a unified design. This blend of individuality and collective identity makes the site welcoming and intuitive.

The numbers say it all.

*All figures are based on the first month of launch

0+ Page views since launch.

0+ Unique visitors since launch.

0+ International countries visited.

Printed cake boxes with black and pink designs. Pricing and ordering details on the right, including size options and customization instructions.
Login page for Packed Up with fields for email and password, a sign-in button, and options to create an account or reset a password.
A person in a warehouse setting holds a cardboard box. Nearby, stacks of cardboard and labeled drums for hazardous materials are visible. The text below announces that "Packed Up" is expanding its dangerous goods packaging range.
Computer screen displaying the Innocent Disposables website homepage, featuring a green background with eco-friendly packaging items such as cups, plates, and boxes marked with the company's logo. The text highlights packaging innovation with a call to action button "View our Range."
Screenshot of a webpage offering printed cake boxes with the brand 'Shot N Roll' on them. The boxes are available in various sizes, customizable with logos, and have a lead time of 10-12 weeks. Pricing starts from £690 per 1000 boxes.

Building the stores

The online stores moved easily from Shopify to Squarespace, making it simple to manage orders and invoices with a user-friendly CMS. This change streamlines tasks and enhances the experience for store managers.

FRAGILE

»

THIS WAY UP

™

FRAGILE » THIS WAY UP ™

Computer screen displaying a website homepage for The Packaging Studio, featuring colorful macaron boxes and text promoting packaging innovation.

The final package.

After rigorous testing and careful adjustments, the site was officially launched, and we are absolutely delighted to share that the feedback received from both the client and their clients has been overwhelmingly positive and encouraging. With such exciting results in hand, it’s time for us to get packing and move on to our next adventure…

If you’d like to speak to us about starting a project, just click below.