Creating a new brand for the Cyber and Fraud Centre Scotland.
We completely redesigned and redeveloped the brand from the ground up, with entirely new thinking behind the new modern style.
With a new strategy in place, CFCS briefed us to completely transform, and modernise, their current brand. From the identity, to their website, and everything in between, we created an entire new brand style for CFCS, and rolled it out across all their collateral.
Visit the website: cyberfraudcentre.com
Sir Andrew of Moray
Part of the identity design brief was to keep a strong Scottish connection within the logo marque. So rather than going for the obvious choice, such as a saltire, or thistle, we looked to the protectors of the past, to brand our protectors of the future.
Sir Andrew acted from 1289as the king's chief law-officer in northern Scotland (the Justiciar) He was twice chosen as Guardian of Scotland, first in 1332, and again from 1335.
Colour palette and typography.
We chose a modern timeless typeface, Museo Sans, and a minimal fresh colour palette to display any information in a clear, concise way.
The final logos.
Protecting the brand.
We created a full set of identity guidelines to ensure consistency across every piece of collateral.
A simple, clear, informative website.
Visit the website: cyberfraudcentre.com
Keeping everyone alert and updated.
A real cyber essential.
We’ve created the first in a series of animations for CFCS’s Cyber Essentials Programme.
Rolling out the ‘brand’ new style.
Gathering the stats.
From all the data gathered, over the year of the EiB 1.0 programme, we were tasked to designed a series of illustrations, to accompany the impressive stats, as a basis for an infographic to simplify the information.
