A new identity, brand and style guidelines for Transforming Change.
Transforming Change work with Executive and Leadership teams through the process of defining, establishing, leading and embedding change.
The Transforming Change, transforming identity.
From the very first concept we wanted to create a logo marque that literally transformed. Using the T and C from their name, we created a constantly evolving cube block, making up the initials T and C as it evolves. This block is based on a puzzle that is used to kick off the change process with executives and team members.
A new softer colour palette.
Working from the previous colour palette of darker tones, we completely refreshed the look of the logo with a modern, fresh colour scheme.
Avatars.
We created a number of options to present to Transforming Change for selection.
The new brand guidelines.
we created a new comprehensive set of brand guidelines for designers to follow.
some example pages:
